TriVita’s Mission: Inspiring People to Experience Wellness

Inspiring people to experience wellness and create wealth for their life purposes
by Michael r. Ellison, CEO & Founder of TriVita, Inc.

Every day at TriVita® our leadership and staff are dedicated to fulfilling this mission. We are passionate about our mission and believe the world must find a healthier way to live. We believe that the diseases we are experiencing are not our heritage, but are influenced by the North American lifestyle. We believe we can change the way we think about health and wellness, that we can move from being treatment-focused to being wellness-focused. We believe every person has purposes that are meaningful and important in their lives – and that wellness and wealth resources can help them fulfill those purposes.

It was about thirteen years ago when I returned home from Mayo Clinic with the words of my physician team ringing in my ears: “Michael, you must change the way you think about health and life. You will not have any quality of life and will die a premature death if you don’t change.” I started my wellness journey seeking out the secrets that seemed hidden from me – the secrets to living with optimal wellness.

I sought out health experts from every professional category that would cover physical, emotional and spiritual health. I sought the secrets that would be simple to practice but would be profound in their results. I had reached a level in which wellness seemed impossible for me to achieve – and that lack of wellness was dramatically impacting the quality of my life. It was a period in my life in which I
could not function properly as a husband, father or businessman. I could not really live to fulfill my life purposes without finding these wellness secrets. This journey of discovery brought me to the 10 Essentials of Health and Wellness. One by one I discovered them, applied them and thus began a journey to the greatest wellness of my life.

I wanted others to experience this wellness. I desired to find leading wellness experts who could help develop our nutraceutical products. I wanted to find experts who could write and inspire people to find greater wellness – by providing information that embraced an overall health philosophy. I had a vision of people experiencing wellness who wanted to share their wellness experience with others.

From that desire we founded TriVita 10 years ago with a simple mission: to inspire people to experience wellness and to create wealth for their life purposes. What I mean by wealth is having the resources you need to fulfill important purposes in your life. It is not about extravagant living. It may be as simple as having enough money to buy the quality of foods and supplements that create the most positive health experience you can have.

As you will see on pages 4 and 5, I am going to cities across North America with Brazos Minshew, our Chief Science Officer, to introduce our new Sonoran Bloom™ product line and to inspire people to experience greater wellness. We are launching the line with Nopalea™, a product that promotes optimal cellular health. Strong cells promote strong body system functionality, greatly enhancing a person’s health. Nopalea has powerful anti-inflammatory, detoxification and antioxidant benefits, delivering a better aging result.

My wife has had what I consider an amazing, almost miraculous healing from taking this product during the product trial period. The last couple of years she has suffered extensively from inflammatory arthritis in her feet, to the point that she had to give up all cardio impact exercise – even those considered low-impact like the treadmill and elliptical machine. Nopalea™ addresses the number one topic today among medical science researchers: inflammation. Nopalea has dramatically proven to lower high C-reactive protein, an indicator of inflammation.

We are coming to a city near you to invite you to experience greater wellness through this product and to join our Affiliate network to help launch this product throughout North America. Will you join us in our mission? People all over North America can experience greater wellness with this product and other products in the Sonoran Bloom™ product line. Research from the University of Arizona led us to the
wonderful healing plants in the Sonoran Desert; we have been studying these plants for several years, as well as the ancient peoples who have lived there and enjoyed incredible health with almost no obesity or diabetes.

Please join us in one of the cities listed on page 5. Be sure to RSVP so we can reserve your seat and your free 32 ounce bottle of Nopalea. If you would like to bring a guest, please do so, but RSVP for them as well. These events are all pre-launch introductions; the product will not be released in the catalog until later this year. We have a limited supply for those who are interested in joining us in our mission. At the event, you will also receive a free DVD that is a fully packaged message of all the benefits of the Nopalea product and the Share and Earn Bonus Program.

Enhance your spring rejuvenation wellness program by attending one of these exciting events! All around you are the reminders of nature rejuvenating itself to bloom and blossom – enriching the quality of life for everyone. We are offering special springtime pricing on Energy Now!® and VitaDaily AM/PM™. This is a great opportunity to stock up on these quality products.

May you experience greater wellness in 2009!

Source: TriVita VitaJournal March 2009 pg 2.

Perilla Seed Oil Bursts With Omega-3 Fatty Acids

No wonder it’s such an important part of our OmegaPrime formulation By Brazos Minshew, Chief Science Officer What would you think of a food that could help balance your immune system, help reduce your cholesterol and improve your ability to breathe? Perilla seed oil is just such a food!

Perilla seeds have been used as a source of food and medicine for thousands of years. As interest in traditional remedies has grown in modern medicine, scientific studies have been carried out on perilla seeds as a possible remedy for allergies. This is notable because the number of people diagnosed with allergies (allergic rhinitis) has significantly increased in recent years. A person experiences an allergy attack when the tiny cells that line the sinuses burst. These are called “mast cells” and they are filled with histamines, the substances that cause allergy symptoms. Pollen and other allergens rupture these cells and release the histamines in large amounts. Anything that stabilizes these cells and keeps them from bursting gives welcome relief from allergy misery. What scientists are learning is that the oil from perilla seeds is a powerful anti-inflammatory and antioxidant. It not only reduces inflammation in the sinuses, but in all areas where mast cells release inflammatory histamines: the sinuses, lungs, joints, intestines and skin. So, perilla seed oil acts as an anti-inflammatory to relieve allergies, gastritis and even asthma. That’s why I put perilla seed oil in OmegaPrime: different oils reduce inflammation in different tissues. Fish oil reduces inflammation in the arteries, flax oil in the reproductive tissues, evening primrose oil in the brain and bones and perilla seed oil in the sinuses, lungs and intestines.Is there any solid research on these applications for perilla seed oil? Absolutely! Studies conducted on people with asthma showed that perilla seed reduced the inflammation in the lungs, reduced the hyperactive immune system leukotrienes in the lungs and improved lung volume. At the same time, doctors measured cholesterol levels and found that perilla seed oil reduced total cholesterol, LDL (bad) cholesterol and triglycerides. Also, perilla seed oil raised the levels of beneficial, protective HDL cholesterol. In the past, medications called bronchodilators were used to open the airways in asthma attacks. These medications worked pretty well in emergency situations; however, they did not stop the inflammation and they did not address the immune system’s role in allergies and asthma. Newer, stronger drugs were developed that both opened the airways and reduced airway inflammation. A milestone in medicine was achieved when a class of drugs was developed called leukotriene inhibitors. Leukotriene inhibitors were “the missing link” in allergy and asthma treatment, as well as with irritable bowel syndrome. They reduced the hyperactivity of the immune system and provided longer relief than anti-inflammatory drugs alone. Soon, however, the dark side of these medications emerged as many patients contracted serious infections from a suppressed immune system. Perilla seed oil was shown to be a remarkable leukotriene inhibitor that did not suppress the immune system! It is also a powerful antiinflammatory. Perilla stabilizes the mast cells so histamines are not released. What is more, perilla seed is showing positive results in studies against human cancer cells, irritable bowel disease and depression. All without any side effects. What a marvelous discovery! When you take TriVita OmegaPrime, you’re getting so many benefits in this physician approved formula – including the remarkable effectiveness of perilla seed oil. Source: VitaJournal December 2008 pg 11.